Creating uncontested markets (blue oceans)
Context
Economic growth hinges on finding the right balance for your firm between current markets and new uncontested markets. That balance will depend on your particular situation, but should never be all or nothing.
Entering uncontested markets, sometimes called “blue oceans,” can be a game-changing endeavor.
MSG point of view
Success in entering uncontested markets depends on viewing markets differently and not applying traditional filters. It’s a view based on value innovation. Value innovation is created when a company’s actions favorably affect its cost structure AND its value proposition to buyers.
Value innovation is more than innovation. It is about strategy that embraces the entire system of a company’s activities. Value innovation requires companies to orient the whole system to achieving a leap in value for the customer and themselves.
What we do
We support/enable: “Uncontested Markets Initiatives:”
- Too often organizations have product ideation or innovation on their mind and not system-wide consideration of uncontested markets.
- We help organizations take on this important opportunity – with focus and efficiency.
- We craft the uncontested markets aspiration, rapidly scan new spaces for entry and assess attractiveness considering – market attractiveness, competitive/ substitute threat and execution risk.
- We help you quantify the choices for your management team or your Board of Directors.